Year: 2022 | Month: December | Volume 67 | Issue 5
Axiological Fundamental Pillars of the Formation of Public Opinion in the Media
Ievgeniia Kyianytsia
Alina Lisnevska
Oksana Holik
Dmytro Yatsiuk
Oleksandr Kurban
Olena Brovko
DOI:10.46852/0424-2513.5.2022.22
Abstract:
In the conditions of increased instability and the emergence of significant destabilizing factors in the development of politics, the economy and the society, the issues of public opinion formation are becoming more acute, for which the media, which simulate various situations and form patterns of behaviour, are of crucial importance. The purpose of the research lies in substantiating the theoretical principles and applied recommendations regarding the axiological fundamental pillars of the formation of public opinion in the media. The methodological base of the research comprises the general scientific and special methods, namely: comparison and analogy, monitoring and observation, analysis and synthesis, systematization and generalization, cluster analysis based on the use of the k-means method, graphical and tabular methods. Concerning the results of the research on the axiological fundamental pillars of the formation of public opinion in the media, it has been established that the public opinion formation takes place under the influence of the media, taking into account social-political and cultural-spiritual values and such tools of the media as: persuasion, suggestion, imitation, psychological infection and manipulation. It has been found that from among the countries of Central and Eastern Europe, three groups of countries have been distinguished, characterized by common features of the formation of public opinion in the media, as follows: countries with a relatively high level of democracy and resilience to disinformation (Poland, Hungary, Slovakia and the Czech Republic), which belong to the European Union and are able to ensure higher indicators of the democratic implementation of civil liberties and the ability to more effectively counter disinformation; countries with a medium level of democracy and resilience to disinformation (Armenia, Georgia, Moldova and Ukraine), in which the proper basis for the implementation of democratic principles of public opinion formation has been formed, however, there are a number of problems and obstacles causing significant deformations regarding the influence of the media on the society; countries with a low level of democracy and resilience to disinformation (Azerbaijan, Belarus), which are characterized by an authoritarian regime, and the formation of public opinion depends on public authorities and the media.
Highlights
- In the conditions of increased instability and the emergence of significant destabilizing factors in the development of politics, the economy and the society, the issues of public opinion formation are becoming more acute, for which the media, which simulate various situations and form patterns of behaviour, are of crucial importance.
- It has been found that from among the countries of Central and Eastern Europe, three groups of countries have been distinguished, characterized by common features of the formation of public opinion in the media.
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